More than 3 million people each year are diagnosed with Alzheimer’s. This is a progressive disease which means that the symptoms of it become worse and worse over time. It can start out as simple as forgetting where your car keys or glasses are. However, it can escalate to the point where people can’t recognize their loved ones, speak, or perform other body functions that are necessary in order to survive. This is an effect of the death of nerve cells and loss of tissue throughout the brain.

The non profit organization, Alzheimer’s Association, has a mission of finding a cure for Alzheimer’s through the advancement of research, providing and increasing support for all those affected, and reducing the risk of severe Alzheimer’s through the advocacy of brain health. Many of you reading have most likely heard of the lokai bracelets. These bracelets are made in all different colors and patterns to show support and raise awareness for different diseases and organizations. One bracelet which is purple, supports the Alzheimer’s Association. 10% of the net profit made by selling these purple bracelets is donated to that organization which brings them closer to fulfilling their mission. Speaking from the point of view of someone who has lost a loved one from Alzheimer’s and who also has a loved one who is currently living with the disease, it is greatly appreciated to see others supporting the same cause. Every penny counts when you’re trying to find a cure for a disease that causes people to not even recognize those who they’ve known for their entire lives.

~Emma