Think about all of the shoes sitting in your closet right now… Can you imagine living without any shoes? Unfortunately, for children living in less fortunate communities, this is a reality. But the company TOMS strives to change this. One sale means more than just new shoes for a customer; it means a new pair of shoes for a person in need.
TOMS was founded by Blake Mycoskie, who while traveling in Argentina, discovered the hardships of children living without shoes. Blake knew right away he had to help. Then came the idea to create TOMS. The catchphrase of the brand is, “one for one”. This is because the idea of the company was that for every purchased pair of shoes, another pair of new shoes would be sent to a child in need. What started as a simple idea, soon became a booming business that helped children in many developing countries. The idea of TOMS supports the idea of helping others in need and advancing the opportunities for children and communities all around the world.
Along with providing shoes to those in need, the company offers additional services that are very important to the lives of others. For example, TOMS sells eyewear, and with each purchase, customers have the opportunity to help restore sight to people who need it. Also, with each purchase of TOMS Roasting Co. Coffee, they help deliver clean drinking water to places who don’t have any. TOMS sells bags inspired by the different cultures of the villages and communities they help, and with a purchase of one bag, they provide a safe birth for a mother and baby who require it.
TOMS is a simple but great way to give to others who need it. Next time you are at the store and see a TOMS product, think about the good it could do for someone around the world and consider helping them out with a simple purchase. Every time you put on those shoes, you will think of the good that YOU have done for a person in need.