Within the past three years, 100,000 elephants were killed, mutilated, and stripped of their ivory tusks. Everyday, poachers are looking for more. In 2011, one out of every twelve elephants was killed. Because of these illegal killings, Africa’s population of elephants has decreased 64% over the past decade. The illegal killings of these creatures has caused a worldwide outreach to stop it. A company called Ivory Ella was created last year by five entrepreneurs with a mission; to save elephants all over the world.
Ivory Ella makes clothes advertising their message to all. They make clothes in an effort to bring all people together and lead them to support their community. Ivory Ella donates 10% of their net profits to Save the Elephants, and organization built on the goal of putting an end to the illegal killing of elephants. On every shirt, the company shows their logo, along with a patterned elephant on the back. This aids in their mission to spread the word about elephants, and help protect them.
In my opinion, Ivory Ella’s mission is imperative toward saving the population of elephants in our world. Without their support and donations, the amount of African elephants left would be a decision made by poachers. But poachers aren’t the only possible threats. Others include habitat loss, fragmentation, and overgrazing. Habitat loss is caused by new farms being built. With the assistance of Save the Elephants and Ivory Ella, these threats become less of an issue. They spread awareness and let you know what you can do to aid in the fight for elephants. For more information on how to help save the elephants, visit the link below: Save the Elephants